HELLO 2021 & GOODBYE 2020!
By Ed Hollands who is the founder of DrivenMedia truck advertising, providing you the 'space' to share your message and/brand on the side and rears of trucks travelling around the UK's road network.
As the year starts to turn – how are you feeling about 2021?
Really excited, the majority of our new clients have delayed their launch to January.
What are your business goals for the coming year?
Keep growing at the same pace pre-Covid19 and to move on faster and smarter, working for clients who value creating a wider audience for their brands, products and services.
Will you be looking for any new local suppliers in 2021?
Yes, potentially vinyl suppliers for the rear installs and also I'd like to make contact with any new hauliers who might value some income from messages being put on their trucks as they travel all around the UK.
Are you looking to invest in yourself as a business owner or company director in 2021 in any way?
Yes, mainly by taking out a higher salery - long overdue given the year we've just faced!
Looking back across 2020 – name some highlights for you and your business?
Our clients all felt we did the right thing by monitoring traffic and giving free weeks when appropriate and 'doing the right thing' was a mantra for all in business in 2020. Through the good or the rough times, doing the 'next right thing' really showed those in business who were caring, understanding and compassionate.
Lockdown allowed us to strengthen the business foundations and we're so grateful to our partner hauliers who did all they could to keep our campaigns moving for our clients.
Looking back across 2020 – were there any lowlights?
Having a few cancellations, yet we managed to get a few advertisers on to replace them. We just kept on going.
Who, in your business community – have been the shining stars of 2020?
Fiona Scott - my PR partner who kept on telling our stories to keep us visible.
And my other business buddies Ian Pownall and Yvonne Gorman
I wish everyone the best 2021 we all deserve it!
For more information visit www.DrivenMedia.co.uk