TIPS FOR SUCCESS IN 2021!

By Tracy Richards, Founder & MD of Wiltshire-based Aqueos Care Ltd which sales disinfectants, shampoo and first aid for horses and dogs.

What are your top marketing or PR tips for 2021? 

1. If you can’t do it yourself, outsource it. 

2. Plan your social media content in advance. 

3. Be consistent. 

What are your top financial tips for 2021? 

1. Link into digital VAT with an app such as Xero.

2. Make paying as easy as possible for customers. 

3. Check your bank's charges for overseas supplier payments, it might be more competitive to use another method.  

Which are the top three business buddies in your corner for 2021? 

• Our main manufacturer
• Our telephone answering service
• Our fulfilment warehouse

All key strategic partners for us. 

What are your ethics for 2021? 

1. To be as sustainable as possible.

2. To ensure our suppliers are ethical. 

3. To partner with customers and help them be successful. 

What are the attributes you are looking for in staff/suppliers in 2021? 

1. To be resilient as there will be supply issues that need solutions. 

2. Working in partnership to make the most of all opportunities.

3. A positive outlook, it makes the daily workload more enjoyable. 

What is your take on the word ‘free’ in business? 

If it’s free, there will be an expectation of paying something in the future. 

What will you be investing in this year? 

Search Engine Optimisation expertise. 

Products for cats. 

What are you doing for charity or community this year? 

Will be supporting Greatwood Horse Charity & Love Dogs Cyprus Rescue

What are your ‘absolute no-nos’ for 2021 in business? What would make you walk away from a supplier and/or client? 

Having no interest in sustainability, we need to take this seriously

Any special offers for January 2021 you’d like to mention? 

Normally offers available on Facebook - do take a look - https://www.facebook.com/Aqueos999

To find out more visit https://www.aqueos.co.uk