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New course will put video blogging in the picture for business owners
With video fast becoming an essential marketing tool, one Swindon digital content specialist has created a two-day course to help business owners get their video blogging in the can.
Pam Jones, who runs Eight Interactive, which creates video and digital content for businesses, has devised the VIP – Video Implementation Programme. The VIP has been created in response to seeing many video blogs (or vlogs) that Pam believes would be better left on the cutting room floor.
“I have been video blogging for the past two years and there is a process which ensures the videos are effective and targeted,” said Pam, who has been making digital and video content for 18 years. “There’s nothing wrong with quick video posts on social media that are taken spontaneously, but when it comes to vlogging, these should be more professional and purposeful.”
Statistics show videos attract 300 per cent more traffic than the written word. A website is 53 times more likely to reach the front page of Google if it includes video and 72 per cent of customers say they would rather learn about a product or service by way of video.
“It is clear that video is an increasingly essential marketing tool for businesses, but unless vlogs are done well they could actually be doing more harm than good,” said Pam. “I have seen all sorts of video blogs which really don’t present the business owner in a professional light and won’t be effective in terms of search engine optimisation.”
The VIP is a two-day course and will be held on March 3 and 4 at the Doubletree Hilton, Swindon. It is open to a small group of business owners and Pam will cover the entire process involved in video blogging.
Delegates will learn how to plan and film their videos, and what equipment they need (such as a tripod to hold a smart phone). Pam will guide them through the filming process individually, and she will also cover basic video editing and advise on which software to use.
At the end of the course, attendees will have at least one video ready for posting with a firm plan for a dozen films and the knowhow to create them. Unlike quickly snatched videos for social media, these vlogs will be evergreen, and be created with search engine optimisation in mind.
The VIP is a follow on from Pam’s popular workshop on using video to promote a business. “In feedback, delegates were asking for more about vlogging, so we created the VIP. We are running the programme over two consecutive days, to maintain the momentum and enable attendees to come away with really firm knowledge of how to create their video blogs.”
The course costs £397 + VAT, and there is currently an early bird booking fee of £327 + VAT. Pam plans to run further courses in June and October.