GEL Studios Live – Episode 3

In episode 3 of GEL Studios' monthly live video podcast, we will be speaking with Graeme Leighfield, the founder of GEL Studios, about the impact of low-cost do-it-yourself tools on the cost and provision expectations placed on agencies who exist to provide their creativity, focus, and skills to do it for organisations.

Are the seemingly endless buffet of budget-friendly creative options for people to do it themselves as direct a replacement as we are led to believe? What about internal challenges such as discipline to remain consistent, creativity and freedom of mind to continue to be varied, ensuring that we don’t become too “salesy” in our messages, and many other challenges that may not become apparent until after us business owners have given it a go.

But equally, what can agencies do to navigate this price vs value tightrope, and how could changing the message and thinking potentially be necessary in this modern day? Graeme and Chris will be talking openly about these challenges, both as business owners and of course from the GEL Studios perspective as one of those agencies. So, tune in, and get any comments or questions at the ready (they can be put on screen during the live show) for this emotive and informative episode of GEL Studios Live. 

To watch the full podcast, CLICK HERE!