What will digital marketing look like in 2030?

Every time we look ahead, we think that it is somewhere far away. But reaching this figure, it seems to us that no, it was not far away. Many of these figures are now in the past. Today we would like to look a little ahead and reflect on the topic of digital marketing in 2030.

Pay Per Click

The pay-per-click model itself can be transformed into a pay-per-lead model in the future, because entrepreneurs mainly need applications from customers, and they mainly pay for this.

Many people now might think that they will never be ready to pay for every little thing in advertising, but could you imagine a few years ago that you would buy Instagram followers to increase the audience on your account? Previously, this seemed impossible because social networks did not matter to people. Now our whole life is spent there.

When one ad network learns how to generate leads as profitably as possible, it will immediately go ahead and get the largest budgets. Ad networks will compete on how well they can use AI to calculate the most relevant audience for each ad.

Content Marketing and SEO Promotion

At one time, it began to seem that search promotion is already a thing of the past. But this is far from true! Now, working with many successful companies, you can see how SEO promotion channels work great for them by publishing on various thematic portals and creating useful and interesting content for the target audience.

There are other types of promotion besides SEO. For example, content makers can buy real Instagram followers or ads from other creators. But this will not work to build a holistic marketing strategy.

That is why both models of work (SEO and PPC) are now in their prime. Content marketing is getting more interesting and better. Assessors have filtered out all low-quality sites, and now expert materials are usually offered in the search, and bad sites with low-quality content are not offered.

It would be interesting to see how search engines transition to super-fast intelligent systems, which will also give way to young pages. Now it is very difficult for a young page or a new website to get to the top.

However, there are platforms like TikTok that allow each user to promote their content to the top from scratch quickly and get hundreds of thousands of impressions. It is possible that soon there will be new search engines that will work on the same principle.

New services and diversity

In the future, we would like to see a greater variety of services that you start surfing the Internet with from those that you visit every day.

If we talk about search engines, then let there be five new search engines for a change. If it's email, then five new email hosting services. And so on: social networks, news portals, video hosting, instant messengers.

There are a lot of people on the planet, but all their attention is now focused on sites that can be counted on the fingers of one hand.

In 8 years, services that did not exist at all before will definitely gain immense popularity, and people did not even suspect that the use of such tools online would become a daily reality for them. And some will go away as a relic of the past.

In the digital world, trends change quickly, but there are areas that are firmly entrenched in their places, they will remain and become better.

How the market for digital professionals will change

Everyone hopes that the digital services market will grow in value and good marketing specialists will be able to earn at a high level. Marketers should earn at least 80% of what developers are currently earning. It should be understood that not a single development will be in demand by the market if it is not packaged and promoted.

Professionals would like to see more B2B freelance exchanges in the future (and more freelance exchanges for marketers). The main thing is that this market grows and wins its trust with advertisers by the ability to track each area of marketing, analyze and improve. Already, some companies are getting fantastic results in performance marketing by tracking and analyzing all marketing metrics.

Conclusion

Digital marketing should expect a golden age in 2030 as more and more people benefit from interacting with each other online. It will become smarter, better quality and more profitable for advertisers, thus attracting ever larger budgets and audiences.

Let's discuss together what will happen in the future!