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Paying for Social Media
The social world just can't sit still, and like a domino effect, when one platform changes, the others fall in line. Much to your businesses benefit, you can now pay to promote your content on your social platforms.
It's often taken for granted that one of the most popular marketing tools aka Social Media, is actually FREE to use. Fear not, that's not changed (yet.)
You can now pay for promoted posts, campaigns, and tweets. If you're thinking 'Why should I pay for social media when I can use it for free?' then allow me to explain the benefits. Before you let your mind run wild with budget spreadsheets, and ROI graphs, you have full control over the amount you spend on paid for social advertising.
When setting up a paid for campaign or post you can tailor it to suit your requirments, and reach your desired audience. There are several specifics that you can include; location, age, gender, interests etc. This allows you to utilise paid for advertising without wasting money on an irrelevant audience.
Depeding on the type of promotion you've chosen, you will usually be charged per 'like', 'click through' - and before this all happens, you can cap the budget, so you don't over spend. This means that the promotion/campaign will simply cut off when your budget has been used.
Of course, if you wish to let it run on there is an option to keep it running.
Why bother you ask? It's all about awareness.
By promoting your account or specific posts/tweets, you are ensuring that they are reaching an audience who based on data will be interested in them. Whether you're after new followers/likes, or looking to push a certain product, service or content - you can mould the promotion to suit you. You have the power.
It really is quite simple, social media for your business is about finding people who will be engaged and interested in your content. People who can gain as much from you, as you can from them.
“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
Paid for social advertising and promotions allows you to reach relevant people, it's simply helping give you a little push.