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TOTAL DORSET TO GO LIVE PROVIDING COMMUNITY NEWS AND INFORMATION COUNTYWIDE
Total Guide to will be expanding with the launch of Total Dorset providing community news and information to the whole county.
This will be the seventh community platform established by the Total Guide to franchise which began in 2012.
Under the watch of entrepreneur and digital marketing expert Liz Hutchings, Total Dorset has evolved organically from Total Poole which was set up when Liz moved with her family to the county three years ago.
“This is a wonderful county serving almost 427,000 residents and many thousands of tourists each year. With our Jurassic Coast and the amazing Poole Harbour which is the second largest natural harbour in the world, this county has so much to offer. We want to make the most of that wealth of opportunity, talent and share those stories within this vibrant community,” Liz said.
Total Dorset will join a family of platforms across the UK which create a community feel online to support local businesses, organisations and charities to share their news and information for a particular area. To date Total Guide to has platforms in Swindon, Bath, Bristol, Cardiff, Reading and Manchester. Now Total Poole will become Total Dorset.
Liz said: "After reaching our 10th Anniversary milestone last year and having seven successful TGt locations, we knew Total Guide to Poole would be well received, but we've been completely overwhelmed by the enormous positive reaction from both local businesses and the community here.
“We are hugely blessed in Poole and the surrounding areas to have such incredible beauty and so much to do in such a small area so it will benefit our local business, community and tourists for us to cover the whole county.
“We will still have hyper-local content for each area and all the Poole specific guides will remain on the site, so no search engine rankings will be lost - just more content and even more rankings for key search terms in the area.”
The Total Guide to team has conducted their own market research and the key message is that whether it's the local community or tourists, people rarely stay put in just Poole, Bournemouth, Wareham – they do embrace the totality of Dorset.
“Now that we are established here, it simply makes sense to reach out to the whole of Dorset and offer even more opportunity for everyone to be more visible, expand their reach and have more impact,” Liz said.
To celebrate the launch the team are offering existing clients free inclusion in any new Dorset guides and content. Also, any Dorset-based business can choose between an Enhanced Listing for just £99+VAT for the year (normally £120+VAT), a free.
Editorial, Reel, and TikTok with any package, or free inclusion in email newsletters to 13k+ local email subscribers alongside any package.
For more information visit click HERE!
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