The Events Raccoon and Capella Marketing are heading to Canada

The Events Raccoon and Capella Marketing have successfully secured new contracts for a combined event and marketing solution for CAMSS World - taking them to Canada later this year.

In February 2018, The Events Raccoon and Capella Marketing, were awarded the event and marketing contract for CAMSS World supporting their CAMSS UK event that was held on 02 May at The Royal Horseguards Hotel in London.

With more than 104 attendees, The Events Raccoon delivered an end-to-end event management solution, whilst Capella Marketing provided a digital marketing concept to promote the event and raise the brand profile of CAMSS World in the UK. The two agencies worked collaboratively to provide a seamless approach, resulting in a hugely successful event.

Following the success of the event, The Events Raccoon and Capella Marketing have both secured extended contracts for the onsite event management and social media coverage for events in Vancouver and Toronto later this year.

CAMSS World, a leading facilitating event company, servicing communities throughout the United States, Canada and United Kingdom provide unbeatable platforms for networking and learning between senior IT and Line of Business executives alongside first-class technology service providers. The company, headquartered in Chicago, had previously recognised the need for support in the delivery of their extensive events programme and primarily used the two agencies for CAMSS UK.

CEO Rob Simms from CAMSS World was delighted to announce the contract extension for the Canadian events; “Both The Events Raccoon and Capella Marketing provided a professional service to support in the delivery of CAMSS UK. The Events Raccoon delivered a seamless event solution, demonstrating cost savings throughout the pre-event project management, allowing the event to come under budget. Capella Marketing has supported hugely in building the brand profile of CAMSS World in the UK and worked closely The Events Raccoon on the build up to the event to ensure they delivered an effective digital marketing solution. The support from both agencies allowed us as a business to strategically focus on our events programme to ensure we provided value for money to our delegates by sourcing high-profile speakers and relevant sponsors. That continued one stage further whilst on site, where we were able to follow up on conversations to create business opportunities between our sponsors and delegates - something we’ve not been able to focus on before.

Jason Cenamor, Co-founder and President of CAMSS World supported this with; “Taking on board the professional approach and quality service we received from both The Events Raccoon and Capella Marketing, it didn’t take much for us to agree extended contract terms and we’re delighted to be working with both agencies on our Canadian events later this year.”

Beckie Hyson, Director of The Events Raccoon says; “We’re absolutely delighted to be continuing our relationship with CAMSS World and to be working even closer with Capella Marketing. We’re excited to take our CAMSS World event strategy from the UK to deliver a seamless approach for the two Canadian events.”

Suzi Johnson, Director of Capella Marketing finishes with; “In such a short space of time we’ve been able to support in building the brand profile of CAMSS World. By being on site at the event allows us to get involved in the conversation and encourage social interaction between delegates. The social engagement at CAMSS UK was positive to see and I can’t wait to see what engagement will be in Canada. This is a fantastic opportunity for Capella Marketing and we look forward to continuing our relationship with both CAMSS World and The Events Raccoon.”