LEONARDO HOTELS’ UK BUS TOUR TRAVELS TO SWINDON TO PROMOTE EXCITING REBRAND

To celebrate the news that Jurys Inn is rebranding to Leonardo and Leonardo Royal Hotels in the coming months, the brand has launched the Leonardo Bus Tour - its first ever bus tour - to introduce the UK to this exciting shakeup in UK hospitality.

The double-decker bus, which is set to embark on 27th September, will be covered in a Leonardo Hotels branded wrap and will be spotted driving through some of the prime city-centre locations soon to be home to 51 Leonardo Hotels across the UK and Ireland at the end of 2022, including Swindon. On its journey, the bus will visit key clients to showcase the Leonardo brand and will make a stop at Jurys Inn Swindon to engage with the hotel’s team members and build momentum ahead of the exciting rebrand.

The upper deck of the bus will feature a Leonardo Royal Hotel room, kitted out with the hotel’s signature and bespoke DREAM bed as well as a desk, TV screen and a small seating area. The downstairs level will feature a meeting room with a table and chairs, coffee machines and plants.

Already well-established in the UK with 16 hotels under the Leonardo, Leonardo Royal and NYX brands, all 35 Jurys Inn hotels in the UK and Ireland will transition to Leonardo Hotels by the end of 2022 as part of the brand’s ambitious investment programme and growth strategy. The rebrand will combine the key elements of the Jurys Inn operating platform with the existing Leonardo brand design and expanding reputation.

Beyond the rebranding programme, Leonardo Hotels also plans to continue growing its footprint in the UK and Ireland through new acquisitions and developments, alongside enhancements across its range of products and services.