How To Pull Off A Rebrand In 2021

Are you thinking about rebranding your business in 2021? Here are some of our best tips for pulling this off and setting your Swindon business up for success.

When many people set up a new business, they don’t spend very long working on the brand name and image before launching their first product or service. This can be a mistake as further down the line, you need to start thinking about rebranding to make sure that your business is built to last. Of course, rebranding your Swindon business can be fun and effective, but it will take planning.

Below, we thought we would offer some tips to help you pull off a rebrand in 2021. Read on to hear what these are.

Set A Budget

First things first – you need to set a budget for your rebrand. Rebranding your business can be much more expensive than you think and if you don’t have the funds to cover it and do it properly, it is often best to wait until you do. This isn’t something that you’ll want to do by half, otherwise, there won’t be much point in it. Calculate how much you have and set individual budgets for marketing, decorating and everything else!

Capture the Attention of Your Visitors

If you are rebranding your Swindon business, you need to make sure that your website is up to scratch. Simply having social media channels isn’t going to work in 2021 – you need to show that your brand is established, despite the new name and image. Your website should be eye-catching and guide visitors through the various pages. This NetBet website is a great example of a site that immediately captures the attention of visitors and showcases the brand!

Use Social Media To Your Advantage

When it comes to rebranding your business, social media can be an extremely effective tool. If you have an existing follower base on your channels, you can use social media to present your new brand image and offer teasers. Additionally, you can stretch your budget by using Facebook ads to target the right audience and get your message out there!

Shout About It To Your Existing Customers

One of the risks of rebranding is that you can potentially lose existing customers as they might not recognise your brand in future. To tackle this, you should tell all of your existing customers about your rebrand and make sure that they are aware that you are still in business. You might even benefit from offering existing customers a sneak peek of your new website or services as this will keep them engaged.

Cover All Bases

If you are planning a rebrand in 2021, you must cover all bases. You can’t just get a new name and logo and expect everything to fall in place. Think about everything from your website to your creative content, your email addresses and even your office design. Once you have covered all bases, you’ll be on track to building a brand that you really believe in.

Make sure to take on board all of the advice that we have given you.