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How to Develop a Successful Email Marketing Strategy

Many retailers are adopting email marketing to send personalized emails to directly communicate with their customers.

Simply using a subscriber’s first name in an email subject line can make an email stand out from the crowd of messages in their inbox, and increase your open rates. Here’s how and why you should develop an email marketing strategy.

Email vs Social

Social media can be a fantastic way to generate more leads, but email marketing can help to generate more sales. Social media is limited to those who actively search for your accounts. Email marketing is different. You can send out more substantial messages to the consumer, which might be all it takes for them to act on your information. By automating your email campaign, you can generate 320% more revenue.

Data-Driven Emails

Segmentation allows retailers to create personalized messages, using data to improve engagement and convert subscribers into loyal customers. As 74% of consumers are easily frustrated by impersonal emails, it’s imperative to create data-driven messages that provide a personalized experience.

For instance, you can create messages based on a subscriber’s gender, location, browsing activity and purchasing history. The more data you gather, the more personalized your emails can become. For instance, marketing automation can give the gift of a retail discount on a customer’s birthday, which can encourage trust in your brand and boost your revenue.

What’s more, you can use data from third-party apps, such as WooCommerce and Shopify, to fuel your automated emails. Personalization is the key to growing your retail business, as

it can drive 6 times more sales and encourage 2.5 more click throughs. Don’t wait for customers to come to you and create customized emails that will allow you to grow your brand and business.

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