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Ask The Experts: First Inbox Impressions Count!

Question: Why does my business need a custom email address?

The gurus at Computer Fix Swindon share 5 reasons why your small business needs a custom email address.

Here at Computer Fix Swindon, we know a thing or two about inboxes. Not to mention the challenges of building a successful small business. So, we’ve taken a look at 5 reasons why creating a custom email address should be right at the top of your to-do list…

1. Credibility Is Key

It may sound obvious, but a bespoke email address gives your business an air of credibility that Gmail and Hotmail simply can’t match. The fact that you’ve taken the time to establish these sorts of details sends a clear message to your customers about the kind of consideration you’ll pay them. 

2. Building Your Brand

You want to cut through the clutter. But, technology market research company, Radicati, recently discovered that, on average, people receive 204 emails a day. A number that they predict is set to increase at around 4% year on year until 2018. So, a unique, easily identifiable email address is now more important than ever before. You don’t want to fall between the inbox skimming cracks.

3. Clearer Communication

Defining your own email address allows you to have multiple points of contact for the different facets of your business. For example, rather than having a one-size-fits all address for every department or function, you can break your touch-points down into specific areas such as [email protected] or [email protected] or even [email protected]. This differentiation makes it much easier for your customer to decipher which area of your business they are communicating with.

4. Streamlined Sifting

Multiple departmental addresses make it much easier for you to stay on top of customer requests. You can quickly and easily navigate your way between sales, support, shipping and any other areas of your business and have an idea of what you’ll find in each one. Making your more efficient and helping you provide that exceptional customer satisfaction you pride yourself on.

5. Swerve the Spam Folder

If you weren’t already sold on this, here’s one last reason you should go custom – sticking to your free email provider could very well land you squarely in the spam folder. And nobody wants to see their lovingly crafted business correspondence sitting side-by-side investment opportunities from Kenyan princes and male enhancement solutions!

Need help getting your small business on its feet? With over 12 years’ IT experience to call on, a chat with Computer Fix Swindon could be the best investment you make this year.

Call 01793 683399 or email [email protected] for a free, friendly assessment or click here to visit the Computer Fix website.

Computer Fix Swindon


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