Expanding Your Business? 4 Roles You’ll Need to Hire

Between 2018 and 2019, more than 800,000 new business registrations were made across the UK. After a brief stagnant period in 2020, new index data revealing the best UK towns and cities for starting a business was published to help business owners decide where to set up shop. The list ranks Swindon among the top five towns for independent businesses! Moreover, Swindon ranks sixth for the highest growth in new businesses, making it an ideal place for your company to flourish.

However, if you’re an independent business owner, another aspect you need to consider aside from location is hiring the right people for critical roles. Picture this: a business development manager steering partnerships, a human resources generalist shaping a positive workplace, a customer service representative ensuring client satisfaction and a social media manager spreading the brand’s story online.

These roles aren’t mere job titles but the backbone of expansion. In this article, we break down the importance of these four roles for SMEs ready to take their organisation to the next level, making the hiring process less daunting and more strategic.

4 roles your business should prioritise hiring

Business development manager

A business development manager (BDM) is pivotal in driving growth and success. The BDM is responsible for identifying new business opportunities, fostering partnerships, and expanding the customer base. In the context of Swindon’s business landscape, a skilled BDM can navigate the local market, build strategic relationships, and contribute to the area's overall economic development. Their ability to spot potential clients, negotiate deals, and drive revenue makes them instrumental in ensuring the sustained competitiveness of SMEs in Swindon. With the right BDM, small businesses can capitalise on the local market dynamics and position themselves for long-term success.

Human resources generalist

For many small businesses, growth and longevity are the ultimate goals. However, with growth comes increasing complexities in managing employees, compliance, and creating a positive workplace culture. A human resources generalist becomes the linchpin in handling recruitment, overseeing business-employee relations and ensuring HR policies align with the company’s expansion strategy. Their expertise in navigating employment laws, resolving personnel issues, and promoting a healthy work environment is instrumental in retaining talent and sustaining a productive workforce during your business’s expansion phase.

Customer service representative

A customer service representative (CSR) serves as the frontline ambassador, ensuring customer satisfaction, addressing queries, and resolving issues promptly. According to customer engagement platform Khoros, 83% of customers agree that they feel more loyal to brands that respond and resolve their complaints. In a town like Swindon, positive customer experiences are integral for building a steady customer base and attracting new clientele. A dedicated CSR contributes to the business’s reputation, forming trust and loyalty, which are critical factors in the success of a growing SME.

Social media manager

In today’s digital age, social media is a powerful tool for brand visibility and customer engagement. With a social media manager onboard, you will be better able to strategically navigate platforms, create compelling content, and interact with the local audience, all of which are vital for increasing brand awareness. Establishing a solid social media presence helps SMEs connect with the community, reach more customers, and differentiate themselves in Swindon’s competitive market.

As you take the plunge into expansion, remember that it’s not just about growing your team; it’s about growing it in the right direction. By understanding each role's unique value, you are building the foundation for the success of your business. So, here’s to smart hir