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Five Social Media Trends to Look Out for in 2022
Every year, we see different trends come and go in the social media world. Some of them, like TikTok, decide to stick around and take over, whereas others fall flat and are forgotten about within a year. Here are some strong social media marketing trends that you should prepare for in 2022!
1. It’s all about the reel-style videos
Did you know that the attention span of a human on social media is not much more than a goldfish? 2022 is going to be the year for quick, short, snappy and engaging videos. If you’re not yet jumping on the Instagram reel or TikTok trend, then now is the time to do so. Your customers don’t have the time nor the attention span to watch long, dragged out videos anymore – so it’s time to get creative and have some fun with TikTok style videos!
2. Customers will want to buy through your social media
Are you social selling? Making use of Facebook and Instagram shops? Great job – you’re well on your way to becoming an excellent social media marketer! Social selling is expected to multiply in 2022, with social media shops becoming more and more popular and convenient for your customers.
Any business can set up a social media shop on their Facebook or Instagram page – as long as your business’ website already has a shop feature. Make sure you jump on this one so that you can sell, sell, sell in 2022!
3. It’s time to invest in video
Gone are the days of images creating the biggest impact on your customers – now it’s all about the video. On average, organic video posts receive 38% more engagement than static image posts on social media. Can you afford to be missing out on such a high percentage? If you’re yet to invest in videography – now is the time. And this doesn’t mean spending out thousands on high quality camera gear, the newest iPhones are just as good!
4. Paid advertising will become paramount
If you’ve been putting off entering the world of paid advertising on social media, then now is the time you need to jump right in! With forever changing algorithms, unfortunately, making yourself seen and heard on social media is becoming trickier. This is where paid-for posts come in! In 2022, it will be more important than ever to invest in targeted ads and ensure potential customers are seeing your posts at the very top of your feed.
5. Look out for more social audio/social listening
You may have picked up on the fact that podcasts are becoming more and more popular in recent months. Your customers have busy schedules, and if they’re on the move, the easiest way to hear about the things they love and are interested in is through audio. Does your business have scope for a podcast? They’re so easily accessible for your customers and are definitely the way to go if you want to reach a bigger audience in 2022!
So there we have it – five social media trends that are set to become more prominent in 2022. We’d love to hear your digital marketing predictions for the New Year – be sure to let us know!
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