4 Fundraising Fundamentals

You might take the leap into fundraising without doing any prior research or thinking the process through. However, it is vital that you make preparations to ensure your fundraising scheme is a success and that you want to do it again in the future. Then, here are four of the top fundraising fundamentals that it is important not to forget or let slip at any point in the process.

• Choosing the Right Charity

Firstly, you need to make sure that you have chosen the right charity, a charity that is worthy and deserving of all the effort that you are about to put into fundraising for it. You should look around for an organisation that has a clean track record and is devoted to bringing about positive change in the world with as few adverse effects as possible. You should research their mission statement and their values and check exactly what they do with the donations they receive, including how much of your money will be spent on admin fees. This will ensure that you can make the most of the money that you manage to garner.

• Pick an Activity You Will Enjoy

The next step that you should take is to pick an activity that you will enjoy doing. Instead of simply committing to a task because you want to raise money or because you feel like this is what you should be doing, picking an activity that you enjoy will enable you to personalise the process. You might even be able to make more money. You could also decide to monetise an activity that you are already going to do, such as a theatre show or concert. The more passionate you are, the more likely it is that people will want to donate to your cause. Not only this, but you will likely commit to a longer training period and make better preparations, which all help to pull off the best campaign possible. For instance, if you have a desire to try out an extreme sport, you might do a Macmillan skydive for charity.

• Raise Awareness of the Event

Once you have done this, it is time to raise awareness of your event. For instance, you might produce flyers, posters, and leaflets for the occasion that you can pass out to the public or pin up on noticeboards. Social media is also a good tool to raise awareness of events as thousands of local people are likely to be using this digital forum. However, when you are speaking about your event online or in person, you should try to be as transparent as possible and not embellish the event so that people know the cause that they are donating to and the scheme that you are going to be pulling off.

• Know How to Collect Donations

It is also vital to know how to collect donations securely and simply. For instance, you might have a donation box on a table that is watched over by you or a family member, or you might invest in a portable card machine. Once you have taken these donations, you should lock them away in a safe place and give them to the charity in question as soon as possible.

Author Bio:

Georgina M. A writer interested in the latest financial and investment tricks, she is also enthusiastic about adventure, travel, and entertainment, such as theatre, books, and films.