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Swindon may be many things, but boring certainly isn’t one of them; steeped in history and culture Swindon is one of the most dynamic and prosperous settlements in the South West.
From a sleepy market town during the 1800s to one of Europe’s fastest developing destinations during the 90s. Swindon has blossomed and bloomed over the years, earning itself a reputation as a haven for business, sport, leisure and shopping. Whether you want to shop designer brands, go ice skating, or eat a Dominos Pizza, Swindon has it all.
Formerly a Saxon colony, Swindon was known as ‘Swine Dun’ right up until the 14th century; its name quite literally translating to ‘pig hill’ or ‘the hill where pigs were bred’ - with its eclectic mix of independent shops, traditional pubs and stylish cafes and bars it’s hard to believe that Old Town now stands where the original town first lay.
Although, Swindon steadily began to expand and improve over the years, it wasn’t until 1840 that it really started to make a name for itself thanks to pioneering designer Isambard Kingdom Brunel, who selected Swindon as his base for the Great Western Railways.
Today the works are Swindon's Designer Outlet Village; a popular retail centre, offering shoppers luxury labels such as Ralph Lauren, Hugo Boss and Kurt Geiger at discounted prices.
As well as premium shopping facilities, a thriving sports scene and the infamous Magic Roundabout, Swindon boasts an impressive array of dining options and international cuisine. Thanks to regular events at the Wyvern Theatre and Arts Centre, the town can also add burgeoning arts scene to its list of achievements too.