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Twiglets to celebrate 85th birthday with edible experience

Twiglets, the iconic British snack, is celebrating its 85th anniversary - with an edible installation of three ‘Twigwams’ made from 1.5 tonnes of Twiglets, or in other words more than 1 million Twiglets in total.

Camp Twiglet's grand unveiling will be this weekend at Jamie Oliver’s food and music festival, The Big Feastival (29th – 31st August), held on the Cotswolds farm of Blur’s Alex James.

Created by renowned food artist, Miss Cakehead, the feature has been created using an impressive:

  • 1.5 tonnes of Twiglets
  • 500 man hours
  • 1.7 million individual Twiglets

Comprising three ‘Twigwams’, Camp Twiglet gives visitors a chance to undertake unique festival experiences – all surrounded by the edible structures.

Each Twigwam has its own theme that festival-goers can experience free of charge during the weekend, with fancy dress boxes, giant board games and festival body art. This, of course, is as well as an unlimited amount of Twiglets to sample during the three days of the festival.

Twiglets, produced by Jacob’s, is marking 85 years since the iconic snack was created by J.Rondalin for Peak Frean’s in Bermondsey in 1929.

Ted Linehan, United Biscuits (Jacob's parent company) Savoury Director, said: “This is our first big event for Twiglets in many years, but what an event – it’s not every day that you see an entire encampment made out of one of the country’s most loved (or hated!) snacks,

“We are very much looking forward to inviting people to come along and enjoy the Twigwams – and, of course, dig in…”

All this weekeend's activity can be followed on the @Twiglets Twitter feed, with competitions and giveaways throughout the weekend.

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