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Town Centre Fairytale BIG Christmas Lights Switch-on

One of Swindon's biggest and most popular events, the annual Swindon Town Centre Christmas Lights Switch-on is the highlight of the local festive calendar.

There will be loads of fun, free entertainment for families to enjoy throughout the town centre from midday.

The main event kicks off at Wharf Green at 5pm with Fairytale Disney songs from Saara Aalto, who came second in 2016’s X Factor and is the voice of Anna in the Finnish dub of Frozen

The evening event will be hosted by Ben and Mel from Heart’s Breakfast Show. The official Switch On moment will take place at 6pm, illuminating the Town Centre, followed by a dramatic Firework Display (subject to weather conditions)

The big day is being organised once again by inSwindon BID Company.


The Brunel Shopping Centre:

  • Santa’s Grotto

The Parade Shopping Centre:

  • 'Elf Yourself’ Activities
  • Heart Angels - Giveaways & Games

Regent Circus:

  • Snow Globe - Printed Souvenier Photos

Regent Street:

  • Fairytale Princess Zone & Carriage - Digital Photo

Central Library:

  • Arts & Crafts - Wands & Sword

Theatre Square:

  • Fairytale Activities & Glitter Face Painting at the Wyvern Theatre

Havelock Square:

  • Meet The Official Snowman

All areas of the town centre:

  • Town Crier
  • Bubble Blowing Elves
  • Scrooge & Scratchet Comedy Carol Duo with Carriage
  • Living Christmas Trees
  • Flash Mobs - Dance & Choral


  • Headline: X Factor Runner-up Saara Aalto
  • Event Hosts: Heart Breakfast’s Ben & Mel
  • Maisie Long - winner of Best of Swindon 2017
  • Swindon Dance
  • Julie Scott’s Dance Academy
  • Lewis Blissett – The Voice Kids Semi Finalist
  • Fireworks (subject to weather conditions)


  • Late Night Thursday Christmas Shopping - starts Thursday 23rd November
  • The Brunel FREE Santa’s Grotto, Christmas Gift Wrap
  • Christmas Artisan Market, Wharf Green - Saturday 9th December
  • Meet the Grinch, The Parade - Saturday 16th December

InSwindon still have some more exciting surprises up their sleeve and you can stay up to date on the inSwindon Facebook and Twitter accounts.

Watch the 2016 Lights Switch-on event highlights below!

Swindon Christmas Lights Switch On 2017
Saturday 18 November 2017

Swindon Town Centre

Price: FREE

From 12.00pm

Level 4
Brunel Tower




T: 01793 485523



inSwindon Town Centre BID Company is the Business Improvement District (BID) company, in charge of managing Swindon Town Centre.

Level 4, Brunel Tower, Swindon, Wiltshire, SN1 1LH

The Brunel Swindon

The Brunel Swindon

The Brunel is the heart of Swindon shopping with over 110 shops including independent stores, cafes and eateries

Brunel Plaza, Swindon, SN1 1LF

Wharf Green Swindon

Wharf Green Swindon

Wharf Green in Swindon Town Centre home to the 35 square metre big screen

Canal Walk, Swindon, SN1 1LD

Brunel (main)
South Cerney Outdoor
Lotmead Farm
Wyvern Theatre & Swindon Arts Centre (Swindon Theatres)
Skydive Netheravon
Roves Farm
Pig on the Hill
Longs Bar

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