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Top 5 Digital Marketing Trends for 2016
The year 2016 is upon us, which means marketers worldwide are focusing on what’s to come in the digital world. It’s a new year, which means there are new trends on their way. Here’s a few to look out for.
Paid Online Advertising
Online advertising has been rapidly growing throughout 2015, and according to Interpublic Group’s Magna Global, digital advertising spend in 2017 is predicted to surpass TV advertising. Paid advertising is a great way to increase traffic to your website and ultimately increase business. Getting your messaging right is imperative, and with the right online advertiser they’ll work with you to ensure they get your message across effectively.
If you’re not already social, then it’s time to get your accounts up and running! With the growth of online advertising set to rise you’ll be able to use social media platforms to increase your online presence. Deciding the right sites to use will depend on what you’re selling; if you’re selling in the B2B sector, Facebook’s and Twitter’s sophisticated targeting campaigns will allow you to better reach your target audience. These social media platforms allow you to do more than just promote your account; you’ll be able to carry out lead generation and click-to-website adverts, within your preferred budget.
Making full use of social apps is set to transform the way we engage with consumers. Facebook is taking the lead in launching the use of Facebook Messenger for Business. To get clued up and advance your social understanding, we can help with Social Training.
Content is King
As Bill Gates once said “Content is King” and content continues to reign today! It is key for you to ensure your messaging is targeted and consistent across all channels, meaning the content needs to be on brand, not the same. Content is consumed differently across the multiple channels, therefore sending the same content across multiple channels may not have your desired effect on the consumer. For instance, individuals consume a message on social media differently to an email. Find out more about putting your content in the right places here.
2015 saw the release of the Apple Watch which switched the technology development up a notch. Technology is continuously innovating and developing, and it doesn’t just stop at ‘wearables’. There is a variety of products being produced, which means marketers need to keep up with smart technology and how they can optimise the use of these platforms to effectively deliver their content to the target market.
Marketing Automation set to mature
Marketing Automation allows companies to increase operational efficiency and increase revenue faster, by streamlining and automating sales and marketing processes. Marketing Automation is set to mature in 2016, giving businesses like yours lots of data about your customers and their interaction with your company. Utilising this information for both lead generation and customer engagement will help you to make intelligent decisions, allowing you to optimise your interaction with both leads and customers.
Our top 5 digital marketing trends are just the tip of the iceberg of what’s to come in 2016, and there’s no doubt this will continue to develop rapidly!