TIPS FOR SUCCESS IN 2021!

By Tracy Marland who is the owner of Social Butterfly Digital. She helps business owners to promote their business (and use their time effectively) on social media.

What are your top marketing tips for 2021?

Know who you are trying to connect with and where they are. Don’t be afraid to delete social media profiles or stay off apps if your audience aren’t there. You don’t need to be everywhere!

Be consistent  when you post on social media.  Keep posting as regularly as you can, but don’t start daily posts if you can’t maintain it - social media algorithms and your audience will wonder where you have gone. (A scheduler can help you to stay consistent and save time).

Review your content and profiles regularly - ideally monthly. Consider what is working, who is following you, what posts are getting the most likes/reach. And when are your followers online? Insights can help you to understand what’s working and what you should be doing more of. 

Who are the business buddies in your corner for 2021? 

I often talk about people buying people - and how social media enables businesses to tell their story - this is what people connect with. It’s not just want you say - your photos are key. 

I love working with a brand photographer - Elizabeth at Brand Photography by Elizabeth. 

Not only do we often work with clients together - but as a small business owner having someone to share ideas with is important - we are a sounding board for each other! Watch this space we are working on a new product together! 

A common goal for social media is to drive traffic to a website, ensuring that when a follower gets to the website it meets their expectations. So my next business buddy is Paula from Swindon Design.

And finally - Kirsty at Kirsty Venghaus Transformation - she knows just the right thing to ask to make me ponder and explore my thoughts/decisions! 

Mindset has been a challenge for many - especially this year…. often as a business owner you get so caught up in the doing there is little time for thinking and exploring - but Kirsty helps me with this! 

What are your ethics for 2021? 

Be truthful…. (This isn’t just important to me in who I am and how I work with clients - setting out goals, expectations, timelines etc) but also in the content I create for my clients, and the advice I give. 

Now more than ever we want to support businesses with a purpose that resonates with us - so be honest about who you are and what you do for people!

What is your take on the word ‘free’ in business? 

I believe that in business there isn’t really anything that is ‘free’ - usually there is some kind of trade off… time/money/experience/data….. and if that’s of benefit to each party then great!

Any special offers you’d like to mention? 

To support small businesses get clear on their social media content and activities I am offering a two hour ‘social session’ for £70. It’s an opportunity to ask those burning questions about hashtags/frequency/what works… for me to give recommendations, and to get a going in the right direction which will ultimately save business owners time!

For more information visit www.socialbutterflydigital.co.uk