TIPS FOR SUCCESS IN 2021!

By Annika Bowhay, owner of Annika Bowhay Marketing based in Wiltshire specialising in marketing management & trade show stand marketing.

What are your top marketing tips for 2021?

a) Plan ahead to save time and money

b) Make it personal and share your story

c) Collaborate with others to broaden your audience

What are your top financial tips for 2021? 

a) Set (and actually have) a budget for marketing

b) Marketing should be an investment not a cost. 

c) Organic growth is slower but cheaper and more effective in the long run

Who are the business buddies in your corner for 2021? 

a) Elizabeth Donovan, brand photographer, http://brandphotographybyelizabeth.co.uk/

b) Serena Gay, podcast expert, https://www.made4u-podcasts.co.uk

c) Cathay Brode, data protection expert, https://www.facebook.com/ConformitasConsulting/

What are your ethics for 2021? 

a) Honesty

b) Respect

c) Kindness

What are the attributes you are looking for in staff/suppliers in 2021? 

a)     Open and honest communication

b)    Commitment

c)    Respect

What is your take on the word ‘free’ in business? 

a) Work - life - balance

b) Creating my own work culture and how I want things done; teaching the new generation of marketers

c) Free from corporate and senseless/endless meetings, but able to push forward into unknown territory

What will you be investing in this year? 

a) Employees

b) Technical equipment/software

c) Marketing

What are you doing for charity or community? 

a) Offering marketing services for free or heavily discounted to local events (poster creation, social media advertising,...)

b) For every customer I work with I donate £10 to a charity (to be chosen)

What are your ‘absolute no-nos’ for 2021 in business? 

a) Working for free (instead get loads of exposure) is a big NO, unless it is a charity, but those will be chosen at my will

b) Clients who don’t understand the importance of marketing as part of a business and don’t set a budget aside

c) Suppliers that aren’t honest and up front

Any special offers you’d like to mention? 

a) I offer a free consultation (up to 1.5 hours plus 0.5 hour to analyse their current marketing situation), where I can get to know the company and they get to know me; I give practical tips and advice.

b) A marketing analysis report; all marketing platforms analysed and compared to competitors with a full recommendation what the best way forward is; special offer at £180.00 (normal price is £260.00); available for the first quarter 2021

And finally: 

My mission is to educate business owners how important marketing is and that - if done right -  it should be an investment not a cost. Over and over I see people having amazing ideas and products but no clue how to get the word ‘out there’ or worse, trying everything a little bit and totally overwhelming themselves. Marketing is a pillar of each business and should be treated as such.

Small budgets can still have a great impact if the right activity is chosen.

I want people to get from rolling their eyes at marketing to embracing it and learning that isn’t a money pit. 

For more information visit www.annika-bowhay-marketing.co.