The Importance of Advertising

Without advertising where would businesses and consumers be? It’s a crucial element for any business, and we’ve rounded up a few reasons why.

Advertising can be traced back to the 19th century, where advertising was primarily seen in newspapers and magazines. As the digital age has innovated and developed, so has advertising. The explosion of the digital age and social media has revolutionised the way businesses communicate with their clients. Advertising in the right place, at the right time with the right message is very important and here’s why…

Educates
As Nelson Mandela once said “Education is the most powerful weapon we can use to change the world!” Advertising plays a very important role within society as it helps to educate us. Advertising allows businesses to educate their consumers about their company, products and services they have to offer and what values the business hold. It also helps to face social issues such as obesity, child labour and alcoholism etc, by educating and raising awareness of these issues.

Raises Brand Awareness
How well known is your brand and company within your market? Having a unique and memorable brand helps your brand to build awareness. To motivate customers and prospects to buy your products and/ or services, you must first make them aware of your brand, its meaning and what you have to offer. To build ‘top of mind’ awareness you must advertise consistently and in the right places. Advertising is our forte, so if you need to create brand awareness, we’re ready to help!

Builds Brand Reputation
Brand reputation can contribute as a major component of commercial success. Brand reputation can be built by supporting and promoting activities which are valued by your clients. This will enable you to have closer engagement with your clients. Just be sure to promote the activities in the right places! Building brand reputation allows you to differentiate your products and services in a crowded marketplace.

Differentiates
A successful differentiation strategy instils loyalty into your clients, by creating the perception that there is no substitute product or service on the market. Differentiation focuses on your business and product qualities which your competitors don’t have. If your differentiation strategy is implemented well, then you’ll be able to create competitive advantage.

Increases Sales
An increase in sales is what every business wants to see consistently. Through the power of advertising the right way, you’ll be able to do just that. Advertising helps to create awareness of the products or services you have to offer and ultimately creates a demand and thus leading to an increase in sales.

If you’re ready to implement a strong advertising strategy which will help you to achieve all of the above, contact us today, to find out how we can assist in creating brand awareness, reputation, differentiation and much more.