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Looking Forward To Christmas
By Ben Kinnaird, director of Rather Inventive. Ben and his team help people build a better strategy for marketing, web, social and video. He lives with his family in the Cotswolds.
What does Christmas 2020 mean for you in your business?
I usually have a rush of project enquiries as we move into December. It seems to be a convenient deadline as people get everything squared away before they break for the holidays, but it's not a crucial sales time for us.
Personally, I look forward to the Christmas break. I relish the peace from email in the week before and after Christmas. I often use the time to clear the decks to prepare for the new year.
Will your business be operating differently during Quarter 4 2020?
January to March is a crucial time for us as people are buzzing with new ideas and enthusiasm for marketing their business after the Christmas holidays. So I have to be ready to manage the enquiries and work at that time.
I'm not concerned about COVID-19 restrictions and potential lockdowns as we work online exclusively and have done for the last ten years. However, I have been adapting to Zoom networking online, so this will be an area I need to improve on.
Are you planning any events in Quarter 4, virtual or real world?
Outside of my marketing club's monthly webinars, I'm looking to run online website SEO and website planning events. These topics work well with live demonstrations where I can have fun with the audience. No dates are planned yet but keep an eye on my website for details.
Have you got any milestones to share?
Rather Inventive Marketing is actually 11 on the first of December. I really cannot believe we've been running for so long!
At the start of the first lockdown, we offered free membership of our marketing club to any charity forever. Next year I'd like to support charities directly with free consultancy and am looking for charities in the Cotswolds that would like help with their website or marketing.
Have you faced some challenges which have changed things for you?
The biggest challenge has been to not to be complacent about the future. I've been fortunate to get through this year in a financially stable position, but things could have been drastically different.
I'm also very much aware that 2020 has been a metaphorical kick to not wait for good things to happen. Good things tend to be linked to hard work.
How are you feeling generally about business in your community at this time?
I feel positive for Rather Inventivde but I know that charities and shops will have many challenges over this Christmas.
I can only hope that through this adversity, we'll see innovation and be able to move beyond this world-changing year in better shape and working together.
For more information visit https://ratherinventive.com
Weather in Swindon