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My Strategy For Surviving Coronavirus

By Jan de Jonge, founder of People, Business, Psychology. Jan lives in the Marlborough area of Wiltshire and works worldwide to help business improve their performance and growth through a deep understanding of psychology. He's worked with some of the world's largest and best known brands.

When did you realise the Coronavirus could be a problem for you and your business? 

Psychologically, realisation can creep up on people's consciousness. It's like how recommendations work: the more people and sources point to the same message, the more it dawns upon us that there must be some truth in it, or the more we need to take action on the message. This means it will be quite difficult for many to remember exactly when 'the penny dropped'. I realised myself a few weeks ago. 

What has been your plan to continue? 

Our planning is as flexible as the developments. It seems clear, though, that distance-based communications will become much more established due to this pandemic. As well as our understanding of hygiene and the idea that certain things in life know no borders. 

What advice would you give to others in business? 

Stay informed, help others, and keep communicating  whilst remaining composed and calm where at all possible. Share useful information that helps us all and stay visible as a business and as a human being who cares about your local community. 

What can we do to help each other?

We are involved in online local community group that may work as a hub to gather and offer support. Problems like this can bring out the best in all - or most - of us.

What do you think can be learned from this in the business world?

Two things: we are so much more connected than we realise and life can be fragile. Digital is important in a situation like this, however human connection  and the power of the human being is becoming very apparent to us all. When we are told to 'stay away' from others we soon realise how much we do need to be in contact with people.  

Your parting thought?

We need to " look after our neighbours. "

For more information visit https://www.peoplebusinesspsychology.com

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Fiona Scott Media Consultancy

Fiona Scott Media Consultancy is run by a UK-based journalist with more than 20 years' experience in the media - print, radio and television.

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