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HELLO 2021 & GOODBYE 2020!

Alistair Burnett is the Managing Director at Kidz About, Swindon's most popular Soft Play and Party Centre.

As the year starts to turn – how are you feeling about 2021?

I am excited about 2021, it goes without saying that 2020 is a year that most of us would like to forget. It has been difficult for everybody, but at the same time if we focus on the positives it has forced me as a business owner to be innovative to ensure our survival. It has given us a chance to stop and reflect and plan for our future which is a great foundation to build upon when restrictions are lifted.

What are your business goals for the coming year?

The main aim is to make it through the restrictions and to build upon the new events that we have started this year. Our goal is to create lasting memories for families, and I believe that our new programme delivers just that.

Will you be introducing any new products or services?

We will be continuing to evolve our event programme which will include some new additions!

Will you be looking to employ any new staff during the new year?

We are always looking to expand our team with hardworking and talented individuals, and providing restrictions continue to ease we will be looking to recruit to our team.

Will you be looking for any new local suppliers in 2021? 

We already use a good network of local suppliers and will continue to do so. We will certainly be looking for a local pumpkin supplier after the success of the Kidz About Pumpkin Patch this year.

Are you looking to invest in yourself as a business owner or company director in 2021 in any way? Personal development or increasing your own skill set?

Yes. I am continually looking to improve myself and I currently catch up regularly with mentors in various sectors. Additionally, I have a small network of people that I am currently helping to develop and grow their businesses. I believe in sharing knowledge and supporting other people, just like others have done for me throughout my career.

Looking back across 2020 – name three highlights for you and your business?

  • I got married (my wife would kill me if I did not put this as a highlight!)
  • I have been forced to challenge myself. Thinking outside of the box, making quick decisions and being innovative has kept our business alive.
  • The movement in supporting local businesses is something I have been delighted to see and am proud to be a part of.

Looking back across 2020 – were there any lowlights? How did you face them?

Being closed for 5 months and then trading on significantly reduced capacity has certainly been a challenge. We faced this with positivity, working together to come up with new ideas to focus our minds and keep the team positive.

Who, in your business community – have been the shining stars of 2020? 

  • Justin Britchford from The Ridge/MECA – I think he is a prime example of someone that is constantly innovating and motivated to deliver.
  • James Sinclair from Marsh Farm/Party Man Group – not only is he an outstanding entrepreneur, but he also goes out of his way to share best practice and support to all business owners, which has certainly been needed throughout this very challenging time.

Any special offers for 2021 you’d like to mention?

We will be doing load of exciting stuff next year, keep an eye on our website and social media channels for more info!

Anything else you’d like to say?

The entire team here at Kidz About would like to say a big thank you to all of our customers, and to echo the sentiment above, please continue to support your local businesses!  

For further information visit

Fiona Scott Media Consultancy Swindon

Scott Media

Scott Media is run by a UK-based journalist with more than 20 years' experience in the media - print, radio and television.

6 Gold View, Swindon, Wiltshire, SN5 8GZ

Kidz About Swindon

Kidz About

Kidz About Swindon is an indoor soft-play and party centre for children aged 0-12 years.

The Spectrum Building, Mead Way, Swindon, Wiltshire, SN5 7UT

Fiona Scott Media Consultancy
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