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Create, Commit, Close via Social Media…
The business environment has changed and the approach to how we sell and buy has changed too.
The traffic within the digital world is continuously increasing, you need to embrace proactive behaviours on digital channels like social media to be visible and communicate a consistent message to your customers.
There are various social media channels: LinkedIn, Facebook, Instagram, Twitter, etc. Social media is for information sharing – what are you an expert in? Do you write blogs about thought leadership?
Your credibility and authenticity are fundamental to generating a successful sales pipeline. If you are researching your prospect's social media profiles, they will be doing the same on yours.
#Top Tip 1
Start at the beginning by creating a refined and enticing profile where your ideal customer profile knows exactly what you do and why?
Social media profiles and their benefits:
Your current customers can sell your services for you!
The recommendations, reviews, or video testimonials displayed on your profile will provide evidence of the results and outcomes you have provided to the businesses you have worked with.
Prospects researching your profile will feel fear of missing out if they don’t do business with you also.
#Top Tip 2 – You have found an ideal future customer on social media:
1. Who are their customers?
2. Who have they received a testimonial from?
3. Whom are they engaging on posts with?
4. Use social media as a digital channel to identify your future customers within the business ecosystem.
Why social media marketing is essential?
How often do you post on social media? What content do you post? More importantly, what is the next steps you take with the engagers of your posts?
These are questions most individuals/businesses ask themselves when reviewing their digital sales strategy and process.
How will your service or product benefit businesses and customers? If you are not doing social media posts sharing this information, how will your prospects know what you are selling?
From one of my surveys, 83% of Sales Professionals feel they require support in using social media for building business relationships (Correct Careers Coaching, 2019). If you feel the same, seek the training you require in this area.
#Top Tip 3
If you do not embrace and commit to using social media, you are missing out on boosting your sales to current markets, i.e., LinkedIn has over 55 million companies. Utilise social media to stay visible, promote your brand, engage with new prospects.
You have an exceptional social media profile, you are doing the habit of social media marketing, what next?
Find out more about Correct Careers Coaching HERE!
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