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Ask the Experts: How Social Media can Affect SEO Rankings Part 1

Question: Is Social Media an essential element for ranking within Google in 2015?

Here, at toinfinity digital marketing agency, we regularly get asked questions about the effectiveness of social media within online marketing strategies. Social Media marketing is an integral part of a company’s digital marketing portfolio. 

Why You Need To Invest In Social Marketing To Rank In Google?

Most companies over the years have decided to embrace social media as an online marketing channel; however, the majority of businesses have not been using this key business tool to its full potential.

 It has been proven in recent years that social engagement is a key factor for boosting your websites authority and social signals. Some of these platforms are unofficially used within the Google ranking criteria.

The following post gives you insight into how social media is currently being used, what you should be doing and the number one social platform you need to be using in your business marketing strategy. 

Why Should I Use Social Marketing?

All firms should invest in social marketing, not only to increase brand awareness but also to add value and build relationships with the readers and influencers within the industry.

When creating a social marketing strategy, the only thing that is important is to add value and ensure that your content is benefit driven.

Most people use social media to broadcast their own content, providing information to their customers based on; latest news, sales promotions and providing sales heavy blog posts. This content is all about the company and has no or little benefit to the reader/customer.

As social marketing is a key factor for increasing your websites social authority, domain authority and your Google ranking position. It is best practice to create “high quality” content to ensure you increase your social currency. The higher the level of social signals and engagement the more favourably Google will look upon your website.

What Are Social Signals?

Social signals are created whenever someone interacts, shares or comments on a web article or a post on your social site.

Do Social Signals Increase My Google Ranking?

This is a hotly contested subject, one which differs in opinion many experts have done their own studies into this area, with the answer being that no-one really knows. But if we look at it from Google’s point of view they only want to show the results that give the user the best experience.  If a website has a large number of external links from authority websites, but nobody is talking about this website over social media does this look a bit suspicious to Google?

The answer is yes and this is what caused the massive downfall of a number of Private Blog Networks as these high authority sites had no social engagement and therefore looked unnatural.

Google is all about natural signals and if a website has very little social interaction, then it would downgrade it against a website that has a higher social engagement.

To increase social activity you should be adopting a benefit based social marketing strategy.

toinfinity Digital Marketing Consultants

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